Task-by-Task Analysis
Here's how AI might impact each core task of a marketing manager:
Develop marketing strategy40% estimated exposure
Manage campaigns55% estimated exposure
Analyze market trends65% estimated exposure
Lead marketing team25% estimated exposure
Current Risk Signals
Recent factors included in this role estimate:
-1%
employment
+0.5% employment change year-over-year
These signals are reviewed on a schedule and may not reflect every recent event. Use the score as a directional estimate, not a prediction.
Score Breakdown
Base Risk (O*NET Research)43%
Employment Trends (BLS)-1%
Final Score42%
Risk Trend (90 Days)
Loading chart...
AI Tools Threatening This Role
AI marketing tools
Automated campaigns
Predictive analytics
Work Current Tools Handle Less Reliably
Brand strategy
Leadership
Creative direction
Stakeholder management
Practical Ways to Adapt
AI marketing
Executive leadership
Brand building
Growth marketing
Key Skills for This Role
StrategyAnalyticsLeadership
Data sources: U.S. Bureau of Labor Statistics (BLS), O*NET OnLine, industry research reports. Occupation pages use versioned task data and a consistent scoring model. Individual results also reflect the tasks a person selects.