High ThreatVideo AI

Synthesia

by Synthesia

AI video generation platform creating professional videos with AI avatars and voices.

Launched: January 2017$22-67/month50K+ customers
Job Threat Level
72%

Based on capabilities, adoption rate, and tasks automated

What Synthesia Can Do

AI avatar videos
Text-to-video in 120+ languages
Corporate training videos
Marketing videos
Personalized video at scale
No cameras or actors needed

Jobs Threatened by Synthesia

MEDIUM IMPACT

Corporate Trainer
At-risk tasks: Training video creation, Onboarding content
Video Producer
At-risk tasks: Talking head videos, Explainer videos

What Synthesia Can't Do (Yet)

Avatar quality not matching real humans
Limited gestures and expressions
Cannot replace live presentations
Uncanny valley issues

Where Humans Still Win

These are the skills and capabilities that keep you valuable despite Synthesia:

Live audience engagement
Authentic personality
Improvisation
Complex demonstrations

How to Stay Ahead of Synthesia

1

Learn to use it: Become the person who leverages Synthesia rather than competes with it. Master prompt engineering and AI-assisted workflows.

2

Develop human-only skills: Focus on the advantages listed above—emotional intelligence, creative vision, ethical judgment, and relationship building.

3

Move up the value chain: Transition from execution to strategy. AI handles tasks; humans provide vision and judgment.

Quick Stats

Threat Level72%
Jobs Affected3+
High-Impact Jobs0
Launch DateJan 2017

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