Industry Overview
Real estate is moving from AI experimentation to practical deployment. Over 72% of real estate firms plan to increase AI investment by 2026, and nearly 90% of brokerage leaders report their agents already use AI tools. PropTech firms raised $3.2 billion in 2024, with generative AI projected to create $110-180 billion in additional value across the industry.
AI excels at property valuation, lead scoring, and automating paperwork. Chatbots handle 80% of initial buyer queries. However, the high-stakes, relationship-driven nature of real estate transactions provides a natural moat. Buying a home remains one of the most emotional and consequential decisions people make, and most buyers and sellers still want a human guiding them through it.
Key AI Tools Disrupting Real Estate
Roles at Highest Risk
AI valuation models analyzing comparable sales, market trends, and property features.
AI-powered platforms enabling FSBO with automated marketing and pricing.
Tenant screening, rent collection, and maintenance scheduling being automated.
AI document verification, income analysis, and application processing.
Safer Roles in Real Estate
Complex negotiations, deal structuring, and relationship management remain human.
High-net-worth clients pay for discretion, personal service, and trusted relationships.
Site selection, community relations, and project management require human judgment.
Emerging AI-Era Roles
Implements AI tools across real estate operations for brokerages and developers.
Creates and manages virtual replicas of properties for remote viewing and planning.
How to Future-Proof Your Career in Real Estate
Leverage AI tools to increase your transaction volume and marketing reach
Focus on building deep client relationships and local market expertise
Learn PropTech platforms and become the tech-savvy agent in your market
Move into commercial or luxury segments where human relationships matter most
Develop expertise in investment analysis and financial advisory
Key Statistics
Recent Industry News
Focus on analytics, automation, and virtual experiences.
2025-10-15Generative AI projected to create $110-180B in industry value.
2025-01-20Near-universal use of AI tools among real estate agents.
2025-09-01Sources & Methodology
Risk estimates are derived from multiple public data sources including government labor statistics, industry surveys, and research reports. Overall risk scores combine AI adoption rates, automation potential of common tasks, and labor market projections. Individual results may vary based on role, employer, and region.Layoff data last updated: March 14, 2024
- •PwC - PropTech & AI in Real Estate Report, 2025
- •National Association of Realtors - Technology in Real Estate Survey, 2025
- •Bureau of Labor Statistics - Real Estate Brokers & Sales Agents Outlook, 2024-2025
- •JLL - PropTech AI Investment Trends, 2024