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Media & Entertainment

AI is disrupting content creation while audiences and creators push back on AI-generated media.

At Risk
2.0 million
AI Adoption
58%
Timeline
2-4 years
Overall Risk
66%
Industry Risk Level
66%

Based on AI adoption rate, automation potential, and labor market trends

Industry Overview

Media and entertainment is in the midst of a painful restructuring. Over 17,000 media and entertainment jobs were cut in 2025, an 18% increase from the prior year. Los Angeles County alone has lost 41,000 film and TV jobs, a quarter of its entertainment workforce, in just three years.

Yet the picture is complex. Only 12% of readers are comfortable with AI-generated news, and 90% of Americans want disclosure when AI creates content. Major studios are cautious, with less than 3% of production budgets going to generative AI. Meanwhile, the creator economy is growing: as traditional media shrinks, employment in the creator economy increased 5%. AI excels at volume content but authenticity and human creativity command premium value.

Key AI Tools Disrupting Media & Entertainment

Runway Gen-3
AI video generation and editing for production
ElevenLabs
AI voice cloning and synthetic speech for media
Synthesia
AI-generated video presenters for corporate and news content
Adobe Firefly
AI-powered image generation and editing in creative workflows

Roles at Highest Risk

Staff Writer/Journalist (Entry)
72% risk

AI generating news summaries, earnings reports, and routine stories at scale.

Production Assistant
70% risk

AI handling scheduling, logging footage, transcription, and basic editing tasks.

Voice Actor (Commercial)
75% risk

AI voice synthesis producing natural-sounding commercial voiceovers at low cost.

Photo/Video Editor (Basic)
74% risk

AI auto-editing, color correction, and thumbnail generation reducing manual work.

Safer Roles in Media & Entertainment

Showrunner/Director
22% risk

Creative vision, storytelling, and team leadership are fundamentally human.

Investigative Journalist
25% risk

Source cultivation, public records analysis, and accountability journalism need human judgment.

Creative Producer
30% risk

Original concept development, talent management, and creative strategy remain human.

Emerging AI-Era Roles

AI Content Authenticity Manager$80,000 - $130,000

Verifies content origin, manages AI disclosures, and ensures editorial integrity.

Synthetic Media Producer$90,000 - $150,000

Creates and supervises AI-generated content for entertainment and marketing.

Creator Economy Strategist$75,000 - $120,000

Helps individual creators leverage AI tools to build sustainable media businesses.

How to Future-Proof Your Career in Media & Entertainment

1

Focus on original reporting, investigation, and analysis AI cannot replicate

2

Learn AI creative tools to increase your output and reduce production costs

3

Build a personal brand and audience that values your human perspective

4

Develop multimedia storytelling skills across text, video, and audio

5

Understand AI content laws and ethical guidelines for responsible use

Key Statistics

Media jobs cut (2025)17,000+
18% increase from prior year
LA film/TV jobs lost41,000
25% of workforce in 3 years
Readers OK with AI news12%
90% want AI disclosure

Recent Industry News

Media and entertainment layoffs up 18% with 17,000+ jobs cut

News organizations, streaming, and film production all seeing significant cuts.

2025-11-15
LA County loses 41,000 film/TV jobs in three years

A quarter of the entertainment workforce eliminated since 2022.

2025-10-01
Only 12% of readers comfortable with AI-generated news

90% of Americans want AI disclosure in news content.

2025-08-20

Recent AI Layoffs

1,125 workersacross6 companies
Washington Post
AI journalism tools and digital transformation
-240
Oct 28
BuzzFeed
AI content tools adoption
-180
Apr 20
CNET
AI content generation
-50
Jan 24
Sports Illustrated
AI-written articles controversy
-100
Jan 19
Insider (Business Insider)
AI content tools and advertising decline
-80
Dec 1

Work in Media & Entertainment?

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Sources & Methodology

Risk estimates are derived from multiple public data sources including government labor statistics, industry surveys, and research reports. Overall risk scores combine AI adoption rates, automation potential of common tasks, and labor market projections. Individual results may vary based on role, employer, and region.Layoff data last updated: October 28, 2024

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