Critical ThreatImage Generation

Midjourney

by Midjourney Inc.

Leading AI art generator creating stunning, artistic images from text descriptions.

Launched: July 2022$10-120/month16M+ users
Job Threat Level
80%

Based on capabilities, adoption rate, and tasks automated

What Midjourney Can Do

Photorealistic image generation
Artistic style mimicking
Concept art creation
Product visualization
Marketing imagery
Illustration and design

Jobs Threatened by Midjourney

HIGH IMPACT

Illustrator
At-risk tasks: Concept art, Book illustrations, Editorial images
Stock Photographer
At-risk tasks: Generic stock imagery, Background images

MEDIUM IMPACT

Graphic Designer
At-risk tasks: Visual concepts, Marketing imagery, Social media graphics

What Midjourney Can't Do (Yet)

Struggles with text in images
Inconsistent character design
Cannot follow precise specifications
Copyright and ownership issues
No understanding of brand guidelines

Where Humans Still Win

These are the skills and capabilities that keep you valuable despite Midjourney:

Brand consistency and guidelines
Client communication and iteration
Technical production files
Physical medium mastery
Conceptual storytelling

How to Stay Ahead of Midjourney

1

Learn to use it: Become the person who leverages Midjourney rather than competes with it. Master prompt engineering and AI-assisted workflows.

2

Develop human-only skills: Focus on the advantages listed above—emotional intelligence, creative vision, ethical judgment, and relationship building.

3

Move up the value chain: Transition from execution to strategy. AI handles tasks; humans provide vision and judgment.

Quick Stats

Threat Level80%
Jobs Affected4+
High-Impact Jobs2
Launch DateJul 2022

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